As We Are Now


For women, as we are now AWAN (As We Are Now) is a Nordic fashion brand introducing a new generation of sustainable and versatile loungewear. Recognising women’s need for comfortable clothing to wear at home, we draw attention to how clothes should make us feel, rather than just how they make us look.

Intentional Design
The AWAN collection consists of seasonless and versatile dresses, designed to feel as good as they look. Our dresses are effortlessly flattering on the female body while giving full freedom of movement – challenging the sweatpants as the daily to-go-to comfort wear.

Superior fabrics
Our dresses are made in northern Portugal and we predominantly use knitted Lyocell jersey, a recyclable and biodegradable textile with a substantially lower carbon, water and chemical footprint than cotton. This makes our AWAN dresses soft as silk, breathable and wrinkle-resistant – in other words, easy to love and live in every day with a good conscience.

We are AWAN
AWAN was founded in 2018 when Norwegian entrepreneur Anette Miwa Dimmen spotted a gap in the market for a new type of comfortable clothing for women. Through the Antler start-up generator in Stockholm, she met her co-founder Lisen Follin, a former McKinsey consultant with her mind set on transforming the wasteful fashion business model. Together, we are building AWAN into a circular, direct-to-consumer fashion brand of the future.

Instagram: @aswearenow