The brand has detectable roots from the Bauhaus tradition, as Cathrine Hammel herself grew up with a grandfather being an architect from the Bauhaus school and a grandmother specializing in arts and crafts. Functionality, simplicity, craftsmanship and aesthetics have an impact on the everyday aspects of life and is a common foundation prevailing in each of Hammel’s collections. How you feel when wearing a piece of clothing and how the 'look' is created by you – not by the clothes – is a fundamental value for the Cathrine Hammel aesthetics.
The clothes are laboriously altered to fit a progressive lifestyle, whereas the boundaries between work and pleasure collide into one single entity. Each garment reflects a Scandinavian way of living and its democratic ideals: Gender equality, a sustainable approach to the environment, social cohesion and a balance between life and work. Cathrine Hammel is a modern wearable fashion brand, catering to open-minded people, who recognize quality and durability as the most sustainable approach to fashion.